Bonus: Take a quiz to find out if you have a VC-fundable brand — It’s never been a more exciting time to build a consumer brand. Consumers are hungry for products and stories that resonate with who they are and they have little loyalty for incumbents. Technology has advanced to the point where the ability for brands to reach consumers directly is possible and…

Every year, my husband and I share things we want to improve and plan goals for the upcoming year. We’ve been doing this for the past two years and it’s worked really well. This year, I am enhancing the tradition by reflecting on my 30 years of life and condensing…

Download 3P Brand Storytelling Framework Template By Sari Azout docs.google.com LIKE THIS ARTICLE SO FAR? THEN YOU’LL REALLY WANT TO SIGN UP FOR MY NEWSLETTER. IT’S DELIVERED ONCE A WEEK AND PACKED WITH IDEAS ON INNOVATION AND SOCIETY THAT WILL CHALLENGE YOUR THINKING. SUBSCRIBE OVER HERE In the past five years, I’ve invested in and helped launch dozens of consumer…

I’ve read it all; all the startup and parenting advice articles, newsletters, and podcasts. You shouldn’t raise outside capital before you build a product. ‘Zero’ questions your execution. Numbers, even if they’re small, prove that you can execute. You should raise capital before you launch. ‘Zero’ invites imagination, small numbers…

Taking a breather is not something I’m particularly good at but I find that when I don’t listen to the voice inside me that tells me to slow down, it inevitably catches up to me. …